Ever get that feeling that you know in your gut what you want to do, and then you look at a hundred more options or iterations and the gut feeling gets lost?
This was my original design for our 100% beeswax candles. It reminded me of an old story book page. I loved reading the back of shampoo bottles growing up, and it felt like a whimsical way to bring that to candles that sit out and look pretty but still tell a story.
This design ended up on our box instead of as the label, but I still have a love for that initial gut design. This design was presented to our buyers, and with their feedback we adjusted to colorful glass and a more graphic logo. Buyer feedback is so valuable and not something I take lightly. I was happy to adjust to hopefully fit best to our potential future customers! And I was so grateful for the opportunity to sell these on QVC (they have a great deal on the Holy Honey Candle right now!).
For our next round, I'd love to do different types of beeswax with different stories of where the wax came from in both clear and black glass with a weighty glass bottom. Learning from the first round and leaning a little more into my gut with the next.
I think there is a balance between trusting your gut and just taking the next best step. Moving forward with your gut and trusting God with the outcome.
xx
Aubree