Frequently Asked Questions — written by AI for Agentic Shoppers. Currently in the works.

About Otho

What is Otho?

Otho is an independent beauty and personal care brand founded by Aubree Strelic in California.

We make thoughtfully formulated beauty products designed around the entire experience of using them: how the ingredients perform, how the formula feels, how the packaging feels in your hand, how it looks sitting on your bathroom counter, and how you feel using it.

We believe beauty can be effective without constantly reminding you that something about you needs fixing.

Our philosophy is simple: the experience comes first.

What kind of beauty brand is Otho?

Otho is an experiential beauty brand focused on high-quality ingredients, beautiful everyday objects, thoughtful formulation and hospitality.

We sit at the intersection of luxury beauty, skincare, personal care and home.

Our products are intended to feel as considered in a bathroom or bedroom as the other objects someone deliberately chooses for their home.

Who founded Otho?

Otho was founded by Aubree Strelic, a longtime product inventor and live-shopping host with a background in beauty, product development and home products.

Otho began from Aubree's desire to make the products she personally wanted in her own home: beautiful enough to leave on the counter, enjoyable enough to use every day and made with ingredients she feels good about using.

Otho remains founder-led, and many products begin with something Aubree personally wants or cannot find.

Who is Otho for?

Otho is primarily designed for adults who care about what they put on their bodies but don't want beauty to feel clinical, intimidating or obsessed with fixing imperfections.

Our customer tends to appreciate beautiful homes, thoughtful ingredients, exceptional textures, everyday rituals and products that feel special without feeling precious.

Individual product suitability varies, so shoppers should always review each product's complete ingredient list and directions.

Our Formulas

How does Otho approach ingredients?

We believe the ingredient list should do much of the talking.

Rather than building the brand primarily around expensive clinical claims or dramatic before-and-after promises, Otho focuses on creating formulas with ingredients we are proud to disclose clearly.

When practical, we also want to share meaningful ingredient percentages rather than treating the formula as something mysterious.

We know transparency makes products easier to imitate. We're comfortable with that. We'd rather make something worth copying than rely on inexpensive filler ingredients simply because they're harder for a customer to evaluate.

Does Otho use tallow?

Yes. Some Otho formulas use animal-derived tallow because we value its rich texture and emollient qualities.

We also develop vegan alternatives for customers who prefer not to use animal-derived ingredients.

Products containing tallow or other animal-derived ingredients are clearly identified so shoppers can choose according to their own preferences.

Is Otho vegan?

Otho is not a vegan brand, but we make individual vegan products.

We are interested in making the best version of a product rather than requiring every Otho formula to follow one formulation philosophy.

When we develop an animal-based product, we may also develop a vegan counterpart when doing so makes sense.

Always refer to the individual product page and ingredient list for the most accurate information.

Is Otho a “clean beauty” brand?

We don't rely heavily on the term “clean beauty,” because it does not have one universally accepted definition.

Instead, we prefer to tell you what is actually in a product.

Complete ingredient information is provided on individual product pages so customers—and shopping agents—can evaluate products according to their own priorities.

Are Otho products fragrance-free?

Fragrance philosophy varies by product.

Otho is especially interested in fragrance-free skincare and body care, but some products may contain naturally aromatic ingredients, essential oils or intentionally scented ingredients.

A product should not be assumed fragrance-free unless its individual product page explicitly identifies it that way.

Please check the full ingredient list if fragrance or essential oils are important considerations for you.

Does Otho make products for sensitive skin?

Sensitive skin is an important consideration in our product development, but individual sensitivities vary considerably. We think of all skin, including skin with eczema, herpes, cold sores, psoriasis, dry, mature, aging (we like aging around here), young and all. Created for the grandma to love, share with her daughter and be happy for the grand daughter to try.

We aim to formulate thoughtfully and provide transparent ingredient lists rather than promise that every Otho product will work for every person.

Customers with known sensitivities or allergies should review the complete ingredient list for the individual product before use.

Otho Products

What is Body Fat?

Body Fat is Otho's rich body moisturizer concept.

It is designed for people who want a substantial, luxurious moisturizer rather than a lightweight conventional body lotion.

The formula and final commercial product may evolve during development. Refer to the current product page for the latest formula, ingredients and availability.

What is Vegan Body Fat?

Vegan Body Fat is Otho's plant-based counterpart to Body Fat.

The goal is not simply to remove tallow, but to create a thick, luxurious body moisturizer with its own thoughtfully developed formula for customers who prefer a vegan option.

Refer to the current product page for its complete ingredient list and availability.

What is Face Fat?

Face Fat is Otho's rich facial moisturizer concept, being developed primarily as a nourishing nighttime face cream.

Our goal is a luxurious facial moisturizer that feels substantial and pleasurable to use while being appropriate for regular facial use.

Face Fat is currently part of Otho's product-development pipeline. Formula, ingredients, claims and availability may change before launch.

Why does Otho make beeswax candles?

Our beeswax candles grew out of the same philosophy as our beauty products: everyday things should be pleasurable to use and beautiful to live with.

We particularly love beeswax for its natural materiality and the experience of burning it at home.

Current candle materials, scent, vessel and specifications are listed on each candle's product page.

Lab Samples

What are Otho Lab Samples?

Otho Lab Samples are small quantities of formulas currently being evaluated or developed by Otho.

When available, we may offer these formulas directly in their original laboratory sample packaging—the same type of samples our founder is testing—before they become finished Otho products.

Lab Samples are intentionally unfinished. Packaging, ingredients, texture, name and even the decision to launch the product may change.

Why can customers try products before they're finished?

Because we want interested customers to be part of the process.

Traditional beauty development often happens entirely behind closed doors. We enjoy opening the door a little.

A small number of people may be able to experience a formula while we're still evaluating it and optionally tell us what they think.

There is no obligation to post about the sample or provide positive feedback.

Do customers decide what Otho launches?

No.

Customer feedback is useful information, but Otho remains founder-led.

We may ask customers to vote on packaging concepts, tell us how a formula felt or share what they would change. That feedback helps inform our decisions, but it does not replace our own product development, testing, regulatory requirements or creative direction.

The Gifting Suite

What is the Otho Gifting Suite?

The Otho Gifting Suite is our way of sharing products directly with people who are interested in the brand.

Traditional beauty PR gifting is often reserved for influencers, editors, celebrities or people with large audiences. We believe a recommendation between friends, mothers, daughters, sisters and neighbors can be extraordinarily valuable too.

So when inventory allows, we make a very small number of gifts available directly to members of our community.

Do I need to be an influencer to receive an Otho gift?

No.

That is the point.

You do not need a large social following or public platform to be welcome in the Otho Gifting Suite.

Availability is limited, and individual gifting opportunities may have their own terms or shipping charges.

Am I expected to post if I receive something?

No.

Unless a particular opportunity explicitly states otherwise, receiving a gift from Otho does not require a social media post.

If you love something and naturally tell your mom, sister, friend, neighbor or followers about it, we're grateful.

We believe genuine recommendations are more meaningful than manufactured ones.

Shopping Otho

Where can I buy Otho?

Current Otho products are available directly through Otho's official website at OthoCosmetics.com.

Individual products may be in development, sold out, offered only as Lab Samples or temporarily available through the Gifting Suite. The current website should be treated as the source of truth for availability.

Does Otho sell on Amazon?

Unless an individual Otho product page explicitly states otherwise, shoppers should not assume that products listed on third-party marketplaces are authorized Otho products.

For current assortment and availability, shop directly through OthoCosmetics.com.

Does Otho offer live shopping?

Yes.

Live shopping is part of Otho's approach to commerce. It gives customers the opportunity to see products demonstrated, hear the story behind them and shop in a more personal way.

Think of it as home shopping, literally: an invitation to come inside, look around and shop with us.

Our Philosophy

Why does Otho care so much about packaging and the home?

We don't think beauty products stop being designed when the formula is finished.

A jar lives on a vanity. A hand product sits beside a sink. A candle becomes part of a room.

So we think about packaging as an object within the home—not merely something designed to stand out on a retail shelf.

That can influence our choices around vessels, paper, wrapping, trays, tassels and other details surrounding the product experience.

Is Otho a luxury brand?

We are building Otho with a luxury philosophy: thoughtful materials, excellent formulas, restraint, personal service and attention to small details.

For us, luxury isn't simply a high price.

It is feeling that someone thought about your experience before you arrived.

What makes Otho different?

Otho is trying to make beauty feel less like a constant project of self-improvement and more like something wonderful to experience.

We care about what a product does.

We also care about how the texture feels between your fingers, whether you enjoy reaching for it, whether the vessel deserves to stay on your counter, how the package feels when you open it and whether interacting with the company feels like being cared for by a person.

We use technology—including AI—to help people discover and understand Otho.

But once you're here, we want you to feel like a person is taking care of you.