Social media does not make me feel good. I used to love it and I still am very much influenced and entertained by Instagram and sometimes TikTok if I’m really wanting to get sucked in, but I never leave feeling better.
I’ve taken breaks from the app where I don’t use it for a few months, and am currently in a phase where I delete the app from my phone during the day and download it at night for a little while. This helps me not be tempted to use Instagram while I’m at home with my kids and takes the potential distraction away. I also am shocked by the amount I “want” less or am shopping less when I’m not on Instagram. As a brand that poses a conundrum - can a brand succeed without social media?
Out of sheer want to be different and prove the system wrong, I sort of want to avoid Instagram and TikTok. I also don’t personally enjoy the feeling of being constantly “sold” so I have mixed feelings about “selling” people on those platforms. When I walk into Sephora or Nordstrom or watch QVC or scroll Net-A-Porter or ShopBop, I am looking to shop. I’m not looking to see if my Mom or friend has posted a new photo and then being surprised by someone selling me a lip balm. On the other hand I truly am inspired by other brand founders - Shea McGee, Lauren Ireland, Josie Maran, Jamie O’Banion, Anine Bing and many others. Without Instagram I probably wouldn’t know their brands existed or have such an interest in their products and companies. To be honest I am more interested in the founders behind the brand than the products they sell in a lot of cases. I’m not sure if that same connection can be made through just a blog and a newsletter, but those are the two pieces of connection I’m feeling a pull in my gut towards pursuing.
Never say never but here’s to leaning into gut feelings and doing things a little differently.
xx
Aubree
PS the sky is pink and our myrtle trees are blooming and the moon is peeking through and it’s pretty darn pretty. Praying for wisdom and thanking God for creating beauty.
3 comments
Would love to join PR list
I am a UGC creator 🎥, content creator ✨, and affiliate marketer 💸. I create content on Pinterest and YouTube. On Pinterest, I post Pins with affiliate links related to lifestyle 🌿, fashion 👗, interior design 🏡, interior decor 🖼️, nails 💅🏽, jewelry 💍, and more. I make videos about makeup 💄, fashion, and related topics on YouTube and Instagram.
I am a college student wanting to reach a larger platform, I post everyday and I am consistent. I want to work with your product to help build my account !