Fragrance-free luxury

Follow Ups XXIV

Hi hi,

Guess whaaaat! Our 100% Pure Beeswax Refills for Diptyque 6.5oz glass came in and they'll be available so soon! They're so darn pretty and the smell is like cold hard waxy beehive before burning and sooty warm molten honey when lit.

I. Cannot wait to launch these. I've missed having the lovely Diptyque jars around my house ever since getting rid of fragrance in our home. Bringing them back in has felt exciting but also like there's so much room for something even better. This is the first of many beeswax candles I've been dreaming up. Allowing beeswax to be chic and elevating the experience. 

II. Working on the copy and images for the website pages right now. We'll have both the 100% Pure Beeswax Refill as well as a limited number of 100% Pure Beeswax Candles that have been hand poured in sourced Diptyque 6.5 oz jars. Each one unique, each one full of a luxury ingredient that matches the luxury aesthetic. 

III. I have more thoughts on this to come, but why is the luxury beauty space so full of low-quality ingredients? 100% linen sheets, 100% silk pajamas, honed marble countertops, unlacquered brass faucets anddd paraffin candles. Why is that?! There is a huge white space in luxury in my opinion for truly whole luxurious ingredients to be made modern and relevant.

Cannot wait to share more!

xx

Aubree

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