Hi hi,
Hope your week is going well! This week...
I. Wrote another Substack as part of a 'Creative Act' little series. Loved the book and loved feeling creative when that wasn't an area I typically fit into. Talking about products as art, how they come to life and are experienced.
II. Made SKUs for our candle launch. Sexy stuff but it has to be done. Web pages are almost done and can't wait for them to be real!
III. Dove deep into granny chic florals for a countertop cleaner we've been working on for Teko. Few screenshot inspo examples. Love the heritage florals with bold stripes and branded with modern text and structure. We're going for 'Elevated. Elegant. Effervescent.' Cleaners meant for your countertop. Luxurious labels and effective ingredients with perfume-worthy scents (or no scent at all). Feels like clean linen sheets. Looks like grandmas couch thats chic again. Smells like a French fragrance house. Because do we really want our home to smell like 'mountain fresh' or a little more like 'dulce tonka'?
