Fragrance-free luxury

Follow Ups XXVII

Hi hi,

Hope your week is going well! This week...

I. Honing in on our launch assortment. Candles will be up soon but it has been interesting how much thought it takes to truly pick the first products to launch. Had landed on our Body Fat and Vegan Body Fat, then a wise piece of advice was given that someone likely wouldn't be wanting to try both of those. Good advice! I love the duality that the pair brings, something I think is important in life and in product development. However launching with say Body Fat and a body scrub lets someone get a taste of the brand in a few ways. Things to think on.

II. Beeswax candles still launching sooooon ;) Making skus has taken longer than anticipated as proven by my last few blog posts, however one step in front of the other and soon you'll be walking cross the floooooor (name that old song).

III. Adjusted our Teko Effervescent Cleaner branding to be a little more Kendall Jenner's sofa and a little less stationary-y. Not the final final but current potentials, loving the adjusted direction.

IV. Recently found an old prototype of our Holy Honey candle and its so interesting how the California wax burns different than our upcoming Texas wax. The CA wax color is lighter, more translucent. The TX wax color is thicker, more sticky caramel colored. The scents vary too, CA lighter and TX deeper. My dream of having a candle and cosmetics line in Nordstrom tucked neatly in between Diptyque and Byredo and Jo Malone and Le Labo but with scent profiles purely based off of location. The way a wine retail shelf can be read for hours with grapes taking on so many different colors and shapes and moods and smells. Beeswax from different regions and seasons and crops creating the same scent anthology but (technically) fragrance-free. 
xx
Aubree
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